What gets customers off their butts and reaching into your wallets to buy what you are selling?
A risk free offer sure helps. When there is comfort in the decision to buy something, it helps push things along. Experts copywriters suggest some tips for creating a great "risk free" offer for your prospects and sales leads:
1. The Basic Guarantee.
You simply offer the prospect his money back if he returns the product within a certain time period.
2. The "Pay-Only-If-It-Works" Guarantee.
Now it starts to get interesting. This type of guarantee tells the
prospect that he can try the product first - and then pay for it. Joe Karbo (its originator) made millions with this one.
3. The "Keep-All-the-Bonuses-Free" Guarantee.
You let the prospect keep his free bonuses - even if he returns the product for a full refund. This technique works like a charm to increase response rates.
4. The "Better-Than-Money-Back" Guarantee.
Not only do you guarantee satisfaction, you take it three steps further... until the customer can actually profit from returning the product: (a) The dissatisfied customer gets a 100 percent refund plus shipping costs, (b) the customer keeps the unsatisfactory merchandise (the only "but" being that they must give it to someone who can use it.), (c) the customer gets $10!
Almost every company and every product now comes with some kind of customer satisfaction guarantee. Creating a good one - and making it part of your sales promotion - can increase sales.
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