Just picked up Seth Godin's new book, "Meatball Sundae".
It's all about how many marketing messages today don't fit the product they are marketing, or the groups that they are marketing to. It just came out...I picked it up last night, so I haven't had much of a chance to get into it.
But if its life any of Seth's other books, it will be a worthwhile read.
I think the underlying message of the book is crucial: You have to know how to market to get bring in sales leads and new customers. Sounds easy, right? Not for everyone.
I'm consulting for a company that hasn't changed their marketing in 25 years. It's the same direct mail letter, with basically the same message. And here's the kicker: Despite a steady decline in their incoming leads, they refuse to change. They refuse to adapt.
They are dead set on serving up...meatball sundaes.
Mmmmm....
