In researching online ad campaigns - what works, and what doesn't - I came across this interesting story about a car dealership that was struggling.
They were in a crowded market, and couldn't use traditional advertising like some of their competitors.
Their solution?
Online advertising using Google AdWords. The results? A 265% increase (or
something close to that) in leads that originated from the web.
It's a really interesting story, especially if you are looking for a good "case study" of how to create a winning online advertising campaign.
Yeah, local marketing via AdWords is fantastic. Businesses can geographically target their ads. It's cheaper than other advertising (TV/radio/print/direct), impressions are free, and you only pay when an interested customer clicks! I think more and more local businesses are going to start to have successes like this in 2008.
Posted by: PPC Management | January 11, 2008 5:32 PM | Permalink to Comment