Devoted to lead generation, lead generators, and successful lead gen campaigns

The New Hampshire Primary is happening as I type this, and there's a guy in Phoenix today that is a passionate salesman for his candidate.

I witnessed his passion first-hand last night on a flight from Baltimore to Phoenix.  He sat in the seat in front of me, and thanks to the sardine-like way U.S. Airways crams people into their airplanes, I was about 17 inches from the back of his head and got to hear all about his favorite candidate: Alan Keyes.

He's the African-American that the media isn't going ga-ga about.  But that didn't stop the passion of the man sitting in seat 17D last night.  He was EXCITED about Keyes.

He talked to everyone around him.  Not in an annoying kind of way...he was just a really passionate supporter of Alan Keyes.  He passed out Alan Keyes stickers.  He could recite his candidate's experience and qualifications.  He could position Keyes against any other choice people threw at him.  He was a very, very good salesman.

Here's my point: As you look at ways to increase sales leads for your business (or your campaign, if you're in the business of politics) don't overlook passion.  It makes all the difference.

Here's a guy that is supporting a candidate who can't win, and won't get many votes today, but believes in what he's selling.  He gets people to listen because of his passion. 

Does your sales lead generation campaign have that kind of energy and positive passion?  Probably not.  Think about ways to inject passion into getting new customers interested in your business. 

Passion can make all the difference in the world.  If you sell with passion, people will listen.