Right this second, close your eyes and think about your last visit to your doctor. Go ahead, I'll wait...
Got it in your mind?
Can you picture the boring office? The old magazines? The pre-occupied office staff that seems to not really care that you are there, and that you might not feel good?
Do you like sitting next to someone who is coughing and wheezing? Do you like showing up on time, and then waiting 30 minutes, and then getting into the little room where you take off your clothes and wait another 15 minutes? Do you like it when you've spent all that time waiting, all for that great three-and-a-half minute visit, ending with a perscription and back to the pre-occupied staff so you can write them a check?
OK, open your eyes again. (And stick with me on this...it'll pay-off in the end)
Whatever feeling you have after being reminded what a trip to the doctor is like, many of you create that same feeling for your recruits. The unknown...the confusion about the process...the waiting. None of it furthers your "brand" as a professional, and does nothing to fire-up your prospect when it comes to committing to doing business with you.
"But Dan, that's just the process when it comes to how my industry does business. What can I do?"
For your answer, let's go back to your doctor's office:
- Does every doctor have to have a square waiting room with uncomfortable chairs?
- Does every doctor have to have a staff that doesn't seem to enjoy their job, and seem bothered that you're there to see their boss?
- Does every doctor have to waste your time?
- Does every doctor have to make you feel like you're one of 238 patients that's part of the giant assembly line that is their day?
They choose to do it that way. They choose to take the attitude of "well, that's just the way all doctors do it".
But now imagine something different:
- What if your doctor came to you...to your house or office...like they used to do in the old days?
- What if you could deal directly with your doctor, instead of through his staff?
- What if your doctor showed up on time, and spent as much time with you as you needed?
- What if you came away feeling like you had a real one-on-one relationship with your doctor, and could call, e-mail or IM him (or her) whenever you wanted?
How would that make you feel about your doctor? Would you ever leave that doctor? Or, would you enthusiastically talk about your doctor and brag how great he was?
It's not a fantasy. There really is a doctor like that. If you live in the New York area, you can have him as his doctor.
Here's his website.
You really need to take a few minutes and see how he approaches his practice, and how he communicates with his patients.
Why? Because you have the power, as a business professional in search of more sales leads, to make communicating with your prospects more original, simpler, and more direct. You can do it just like he does it.
Look at the way his website looks and feels. Look how communicates with his patients, and prospective patients. You can do some of the same things.
Make your prospect feel the same way about you, as you do now in reading about Dr. Parkinson.